FORMCEPT has achieved pioneering position in extracting in-depth insights from piles of data. An interesting testimony to the degree of our influence in data analytics solutions space is our recent collaboration with ESPN Cricinfo to deliver a data analytics solution on our patent-pending platform that coincided with Cricket World Cup 2015. The solution for one of the leading providers of high value cricket analysis, news and trends, fit well with its popularity as a trusted authority on the game.
The visually eye pleasing data points are arranged in tabular and chart form for easy readability. The ability to extract insights from the site helps deliver a superior level of engagement with web visitors, irrespective of what their position is regarding cricket as a game.
Some of the ways in which it provides engrossing and interesting data analytics experience to different categories of website visitors are as below -
1. A Team Manager
a. Single View - A team manager can easily correlate past performance and gain an idea of a player’s form over a period of time stretching back to last 10-15 years.
b. Decision Making - It helps him make insightful decision on whether to select, retain or drop a players based on his strengths and performance.
c. All-inclusive - The holistic data platform from FORMCEPT allows a well-thought view of how a player performs in different formats of the game. So if you are a team manager and want to see if a player is fit for IPL, you can check out his T20 record.
2. A Player
a. Visually Attractive - A player can gain invaluable performance insights in a highly interactive tabular and graphical format.
b. Performance Analysis - A batsman can conduct a meticulous self-analysis with help of detailed breakdown. This helps him to carry out an all-inclusive data-backed SWOT analysis and thus improve his game based on the website’s insights.
c. Up-to-date - The platform collates data in near real time. It allows a player to see latest figures in an easy to read manner and do a competitive analysis.
d. Takeaways - After a prolonged duration, it becomes difficult to track what are a player’s strong points, weak points or which team or player he is susceptible to. The impactful visualizations helps him glean useful data on performance trend of recent past and take corrective action for future.
3. End Users (fans)
a. Engrossing - As a fan, you get interesting facts quickly about your favorite player or team. For any cricket sportsperson you get insights on various aspects around his performance.
b. Authority - You comes across as a knowledgeable authority on the game of cricket when you share visually appealing stats over social media with your friends and acquaintances
c. Interesting Data Cuts - Fans get practically innumerous ways to look at data filtered by various parameters such as match formats, players, opposition, country played, ground played, and year etc. for both batting and bowling.
4. ESPN Cricinfo site
a. User Loyalty - As a result of the high amount of time spent by website visitors playing around with its interactive platform, the chances of sales conversion and business revenues is higher than its competitors.
b. Competitive differentiator - The site gains a competitive upper hand from the platform’s enhanced repeat visit potential and amazingly captivating content.
c. Rewarding User experience - The platform provides a highly appealing and immensely immersive UI/UX experience online for website visitors, thereby giving the site a distinct appeal.
Here is a glimpse of Insights Interface-
ESPNCricinfo site successfully merges ESPN’s proven cricket expertise with FORMCEPT’s superior technical acumen. The outcome is a visually stunning data analytics and insight platform that increases the value of information consumed by the website visitors.