From ‘Real’ to ‘Realistic’: Generating Synthetic Data to Empower Organizations in Making Better Decisions

From ‘Real’ to ‘Realistic’: Generating Synthetic Data to Empower Organizations in Making Better Decisions

Do We Have Enough Analysis-Worthy Data? A lot is being said about the data explosion that 21st century businesses face. But, there is surprisingly little buzz around the data crisis that goes hand-in-hand. Some of the instances of data crisis are as follows: Together, data explosion and data crisis form a paradox that FORMCEPT aims …

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Progressive Analytics as Strategic Growth Enabler in Patient-Centric Healthcare – A FORMCEPT Exclusive

Progressive Analytics as Strategic Growth Enabler in Patient-Centric Healthcare – A FORMCEPT Exclusive

Need for Data-Driven Growth in Indian Healthcare Healthcare in India faces the dual challenge of substantial disease burden and high out-of-pocket expenditure, coupled with increasing costs of healthcare delivery. The new-age menace of lifestyle diseases and the scarcity of professionals and infrastructure, when added to the scenario, makes it indispensable for players in this industry …

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Locality-sensitive Hashing: Part 2 (Moving from Spark to Onyx)

Locality-sensitive Hashing: Part 2 (Moving from Spark to Onyx)

In our previous post, we explained briefly about the pitfalls associated with data duplication and how we can use Record Linkage to detect duplicates in databases. In fact, in an earlier post (March, 2017), we had also discussed the concept of Record Linkage and data-deduplication on Spark. There have been some recent exciting developments at …

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De-duplication Can Empower Your Business to Achieve Data-Driven RoI: Here’s How

De-duplication Can Empower Your Business to Achieve Data-Driven RoI: Here’s How

Data Duplication and Redundancy – The Challenges Over the last couple of decades, there has been a phenomenal shift from paper-based records to virtual data rooms in India. This has streamlined and transformed the way businesses collect, gather, store and retrieve customer data. However, as the primary focus remained on the uphill task of converting …

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Twitter Speaks on #GST- An Exclusive Analysis by FORMCEPT

Twitter Speaks on #GST- An Exclusive Analysis by FORMCEPT

The Goods & Services Tax (GST), a single, multi-stage comprehensive tax, came into effect recently on 1st July, 2017. Ever since the concept of GST was introduced, it has created a lot of buzz. There has been hue and cry from some corners, while many others have applauded it. Social media has been exploding with …

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Customer Clumpiness: Here’s How FORMCEPT Can Help Your Business Stay Ahead of the Game with New Age Customer Analytics

Customer Clumpiness: Here’s How FORMCEPT Can Help Your Business Stay Ahead of the Game with New Age Customer Analytics

Customer Churn: Is There a Method to the Madness? When it comes to customer loyalty, churn and recurrence, traditional businesses usually have a basic cause-and-effect approach. This is derived from established consumer behaviour principles. Hence, they have a relatively predictable model for estimating customer lifetime value (CLV). However, the story is different for new age …

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Opinion Matters – Why Modern Businesses Need Powerful Analytics To Track Customer Opinions

Opinion Matters – Why Modern Businesses Need Powerful Analytics To Track Customer Opinions

Introduction: Is Customer Feedback Enough? The importance of feedback analysis in the success of a product or a service cannot be ignored. For most new-age businesses, feedback is a continuous process critical to keeping the offerings relevant to the customers. Until recently, the typical customer feedback mechanism on products and services was a single-click rating …

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Storage and Retrieval of Word Embeddings

Storage and Retrieval of Word Embeddings

Background As per Wikipedia, Word embedding is the collective name for a set of language modelling (click to know more) and feature learning techniques in natural language processing (NLP) (click to know more) where words or phrases from the vocabulary are mapped to vectors of real numbers. These days, it is one of the most popular choice …

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Leveraging Data To Retain Customers in Insurance Sector

Leveraging Data To Retain Customers in Insurance Sector

Last week, we had published a post on the overview of the challenges faced in Insurance Sector. In this post, we will be going deep into the model that we have developed for Insurance providers to address the pressing problem of Customer Churn. Background Customers are the lifeline of a business. Customer Acquisition and Customer …

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